Unaddressed Direct Advertising
To send samples to any address within ore or more zip code areas
 Unaddressed direct advertising is an effective and cheap direct marketing tool to reach a specific geographical area and to contact unknown potential customers. Targeted recipients are identified on the basis of zip code and family type: companies can choose to have their advertising delivered only to families living in a specific geographical area, identified by a single zip code, or to all retailers or wholesalers based in a specific area. |
Samples must not bear addresses but small triangles, of a colour chosen by the customer, covering the item's left side and coinciding with the edge of the envelope. Poste Italiane provides delivery of printed promotional material and of free product samples. |